Producing results that exceed expectations through strategic
planning, creative concepts and expert knowledge.
Add Power to your Marketing
Efforts
 hen it comes to marketing, most business owners tend to focus more on
message than on design, on presence rather than delivery. Cornwall's only
full service advertising agency, Persuasive Design Inc., has been proving
for the last several years that you can accommodate both creative excellence
with traditional material in a cost effective marketing
campaign.
Persuasive Design Inc. first opened its doors in Cornwall in 1990 as
a graphic design studio. Using the latest in sophisticated computer design
programs, the firm quickly developed a core base of loyal clients.
"If Cornwall firms wanted to take advantage of modern design technology,
they had to go to larger cities such as Ottawa and Montreal" recalls
Robert Lalonde, Creative Director and the heart of the firm. "I saw
an opportunity to provide a local and less expensive alternative to using
an out of town ad agency. Once local companies realized that creative design
would pay for itself in more effective advertising, word of mouth generated
more and more clients."
Today the Persuasive Design team operates out of spacious quarters at
333 Pitt Street. It is important to note that
each team member has the proper academic grounding and experience necessary
to produce results.
Persuasive Design counts several leading Cornwall organizations as clients, including the Best Western Parkway Inn, Dynamic Closures, Pommier Jewellers, Farm Boy and Cornwall Economic Development. Persuasive Design has
kept up with the latest in design technology, and has expanded its mandate
to become a full service advertising agency. "One benefit that Persuasive
Design Inc. offers is full service, from creative
and design concept to actually booking ad space or coordinating printing,"
comments Terry Landon, broker with RE/MAX Cornwall Realty. "I simply don't have time
to plan marketing campaigns. Having an agency handle the details ends up
in a professional effort that is more effective."
Despite large marketing staffs,
leading international companies such as McDonald's, Coke and Nike all use
ad agencies.
"Successful companies know the value of using an ad agency compared
to fly by the seat of your pants marketing," says Paul Lefebvre, owner
of the Parkway Inn. "Companies
such as Nike and McDonald's use ad agencies even though they have large
marketing staffs. All the more reason why a small business should tap into
the resources that an ad agency can deliver."
Using an advertising agency to co-ordinate your marketing projects has
several benefits. Given the limited funds avail-able to the average business
owner, it is important that any marketing effort is cost effective. An advertising
agency can make your ad stand out on a crowded newspaper page, or find savings
during the printing process.
"Poorly designed ads sometimes use images that are not clear, or
use too many fonts. This confuses the reader and creates a less than desirable
image for the advertiser," states Lalonde. "On the other hand,
a solid ad design with crisp, clear graphics will make a lasting impression,
and help create the image of a professional, first class operation. Consumer
awareness and confidence are enhanced, leading to a better chance of gaining
a positive purchase decision."
Persuasive Design Inc continues to grow and attract more clients while
pursuing new opportunities in electronic publishing and on the information
superhighway. There is also an expanding market area, as companies from
outside Cornwall continue to call for service. Persuasive Design Inc. will
handle these new opportunities as it has always dealt with its clients
with an overriding commitment to quality. | 
